This is often referred to as storytelling and is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on the journey they crave. The history of your business needs to be authentic, creative, and inspiring so that consumers can build a personal connection to your brands.
Emotional Branding is a progressive marketing strategy that has the potential to increase sales and customer loyalty. Today’s consumers and business decision-makers are increasingly aware of the importance of emotional branding in their daily lives.
Today, more than ever, people are eager to invest in brand narratives and stories, and a storyteller could tell a unique business story that can support a larger brand narrative. Indeed, a recent study suggests that by telling brand stories well, companies have the potential to increase the value of a product or service twenty-fold.
Think about what you did before you started your business, and think about your personal story about what you did to start the business. Did inspiration or lightning strike you while you were on your way (e.g. initial incident)?
It may seem silly at first, but read your story to make it feel authentic to listeners’ ears. Keep your history on your website in the section that used to be called “We” and has now become “History.” If you have images or videos from your early days, this is the perfect place to incorporate them into your story and bring your journey to life along the way.
This is probably the most important part of storytelling, and it takes a little work, but it pays off when you close the deal. It’s about writing a good story, about how you started your business, or expanding something that has nothing else to do with your personal life.
Whether anger, happiness, or frustration, stories make people feel something, and the more your message reaches people, the more likely they are to make a purchase decision and share the story with others. By practicing the art of storytelling effectively in your marketing, you can connect with your consumers and your audience in a way that no other marketing approach can. The more people who make purchasing decisions and share your story with each other, the better your chances of getting buyers to choose your brand.
Use storytelling to market yourself, whether you’re writing a book, a blog post, an article, or even a video about the history of your company or business.